Case study · Adventure travel

Selling the trip of a lifetime, one itinerary at a time

Bucket List Treks organises trekking, safari and expedition holidays, from Kilimanjaro to Everest Base Camp. The website had to inspire people and then give them the detail they need to commit.

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Client: Bucket List Treks
Sector: Adventure travel
Location: London, United Kingdom
Services: Website Creation

The brief

Bucket List Treks organises outdoor adventure holidays, including trekking, guided tours, safaris and expeditions, to destinations such as Nepal, Tanzania, Namibia, Uganda and Kenya.

A trek like this is a big purchase. People dream first and check the details second: how hard is it, when does it run, what does it cost. The website has to serve both moods.

What the website had to do

Inspire visitors with the destinations
Give each trip the detail buyers need
Add a shop without distracting from the trips

What we did

The decisions that shaped the project, and why we made them.

Destinations and itineraries
Visitors can browse by destination or go straight to itineraries such as Kilimanjaro routes, Everest Base Camp and the Annapurna Circuit.
The details that decide a booking
Itinerary listings show difficulty level, travel dates and price, so trips are easy to compare.
Photography that sells the place
Each tour page has its own photo gallery.
A travel kit shop
An online shop sells branded clothing and kit alongside the trips.
Staying in touch
A newsletter sign-up, Instagram and WhatsApp links keep the conversation going with people who are not ready to book yet.