Windward Agencies Ltd. – Shipping & Logistics Website
A company with more than thirty years of history and several kinds of customer. The message and structure were planned so each of them finds the service they came for.
Know exactly who you are for, and why they should choose you
Before you spend on a website or adverts, get the thinking right. We work out what sets your business apart, who your best customers are and what your marketing needs to do, then turn it into a plan you can act on.
What you get
Everything below is part of Positioning & Strategy. We agree the exact scope with you before any work begins.
This is for you if
- You get enquiries, but from the wrong kind of customer
- Your website says what you do, not why anyone should pick you
- You are about to invest in a new site or campaign and want it to pay back
Business discovery session
A working session on your goals, customers, margins and what has and hasn’t worked so far.
Clear brand positioning and USP
One plain statement of who you serve, what you do for them and why you over the alternatives.
Audience and competitor research
Who is searching, what they compare you with, and where competitors are leaving gaps.
Page goals and website plan
What each page of your site has to achieve and the order visitors should move through it.
Digital success roadmap
A prioritised list of what to do first, next and later, sized to your budget.
How it works
Step 1: Listen
We learn how your business makes money and who your best customers are.
Step 2: Research
We look at your market, your competitors and how people search for what you sell.
Step 3: Position
We agree the message: who you are for, what you promise and how you prove it.
Step 4: Plan
You get a roadmap with clear priorities, ready to brief a website or campaign.
Work that backs it up
Real projects and what clients said afterwards. See all our results.
Maywell Solutions – Proposal & Funding Advisory Website
A specialist advisory service with three distinct audiences. The site is organised around who the firm serves and what each of them needs, so every visitor recognises themselves quickly.
OCS – Consultant Eye Surgeon Website
Patients arrive searching for a condition or a procedure, so the content is structured around both, with a clear route to booking from every page.
Highly recommended Telford Marketing. Communication 10/10 Customer service 10/10 Idea and design 10/10 Understands what I needed form the get go and really hit it out the park. Especially redesigning my cards and flyers. Will use again. Thank you very much
Questions people ask first
Something else on your mind? Ask us directly.
Do I need strategy if I only want a website?
A website built without a clear message tends to look fine and convert poorly. Even a short positioning session before design starts makes the copy, structure and calls to action far easier to get right.
What do I walk away with?
A written positioning statement, a summary of your audience and competitors, a page-by-page plan for your website and a prioritised roadmap. It is yours to use with us or with anyone else.
How long does it take?
It depends on the size of your business and how much research is needed. We agree a timescale with you on the strategy call before any work starts.
Tell us what you need. We’ll come back with a plan.
Book a short call about Positioning & Strategy, or send the details and we’ll reply with a quote.
Prefer to talk? Call +44 (0)1952 764 365