Case study · Shipping & logistics

Three decades of shipping experience, presented clearly online

Windward Agencies Ltd. has moved passengers and cargo between the islands since 1993 and grew into a full-service shipping agency. Its website needed to show that whole story to customers across the region.

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Client: Windward Agencies Ltd.
Sector: Shipping & logistics
Location: Barbados
Services: Website Creation Brand Development Positioning & Strategy

The brief

Windward Agencies Ltd. is a Barbados-based shipping and logistics company established in 1993. It began with inter-island passenger and cargo services and later evolved into a full-service shipping agency serving the region.

A business with that much history has a lot to say, and several different kinds of customer to say it to. The website had to make it easy for each of them to find the service they came for and to trust the company behind it.

What the website had to do

Present each service clearly to the people who need it
Show the experience and history behind the company
Make it simple to get in touch from any device

What we did

The decisions that shaped the project, and why we made them.

Structure built around the services
We planned the site so passenger, cargo and agency services each have a clear place, instead of asking every visitor to read everything.
A company story that earns trust
More than thirty years in business is the strongest proof the company has, so its history is part of the message, not hidden on a back page.
Professional, uncluttered design
A clean layout suited to a logistics business: easy to scan, with the important information ahead of decoration.
Built for phones as well as desktops
The site is responsive, so customers can find information and make contact wherever they are.