Case study · Electrical contractor

Built to be found locally, and trusted quickly

Chilvers Electrical Services covers Milton Keynes and the surrounding towns from its base in Newport Pagnell. The website gives every type of customer and every area its place, and backs it with real work and real reviews.

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Client: Chilvers Electrical Services
Sector: Electrical contractor
Location: Newport Pagnell, Milton Keynes
Services: Website Creation

The brief

Chilvers Electrical Services is an electrical contractor offering domestic, commercial and industrial work, including EICR testing, EV charger installation, consumer unit upgrades, rewires and 24-hour emergency call-outs.

Local trades win work when people nearby can find them and feel confident enough to call. The website needed to be clear about what the business does, where it works and why it can be trusted.

What the website had to do

Be clear about services and areas covered
Prove the quality of the work
Make asking for a free quote simple

What we did

The decisions that shaped the project, and why we made them.

Pages for each kind of customer
Domestic, commercial and industrial electrician pages speak to each audience in its own terms.
Areas We Cover
The towns and villages served are listed, so local customers know straight away that they are covered.
Recent work and reviews
A gallery of recent electrical projects and a Google Reviews slider show the standard of work.
A four-step quote process
Contact, free quote, book an appointment, job completed. Customers see exactly how it works.
Meet the owner
An introduction from the owner puts a face to the business, which matters when you are letting someone into your home.
Helpful content
A blog and an FAQ page answer common questions, alongside the accreditation logos customers look for.