Case study · Proposal & funding advisory

Making a specialist service easy to understand

Maywell Solutions helps small government contractors, nonprofits and growing businesses pursue contracts, grants and funding. The website had to explain a technical service in plain terms and turn interest into booked strategy calls.

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Client: Maywell Solutions, LLC
Sector: Proposal & funding advisory
Location: Dallas, Texas, USA
Services: Website Creation Brand Development Positioning & Strategy

The brief

Maywell Solutions is a proposal development and funding advisory firm based in Dallas. It manages the full proposal lifecycle for its clients, from compliance review through to formatted submission.

Its clients are busy organisations facing complicated bids. They need to see quickly that the firm understands their world, what it will actually do for them, and how to start a conversation.

What the website had to do

Explain what the firm does without jargon
Speak directly to each type of client
Lead visitors to book a strategy call

What we did

The decisions that shaped the project, and why we made them.

Organised around who they serve
A Who We Serve section addresses government contractors, nonprofits and growing businesses separately, so each recognises itself.
Three clear services
Government proposal support, nonprofit and grant writing, and commercial RFP and bid support each have their own page.
A visible process
A five-step process shows how a proposal moves from first review to submission.
A worked example
An example on the home page shows how the service is applied to a bid.
Credentials where buyers look
Registration identifiers and industry codes that government buyers check are published on the site.
One call to action
Book Strategy Call buttons run through the site, all leading to the same booking page.