Case study · Private healthcare

Specialist eye care, explained so patients can decide

OCS is the website of a London consultant ophthalmologist specialising in refractive, corneal and eyelid surgery. It has to inform patients thoroughly, show the expertise behind the care and make booking an appointment easy.

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Client: OCS (Oculo Cornea Surgery)
Sector: Private healthcare
Location: London, United Kingdom
Services: Website Creation Brand Development Positioning & Strategy

The brief

OCS presents the practice of a consultant ophthalmologist working in London, with expertise including cataracts, corneal problems, glaucoma, dry eye and eyelid surgery, and procedures such as LASIK, SMILE and implantable lenses.

Patients considering eye surgery read carefully. They want to understand their condition, compare the options and be sure of the surgeon before they book. The website needed depth without becoming difficult to navigate.

What the website had to do

Explain conditions and procedures clearly
Show the surgeon’s training and credentials
Make booking simple, in person or by video

What we did

The decisions that shaped the project, and why we made them.

Conditions and procedures, separately
Patients can start from what is wrong or from the treatment they have heard about. Both routes lead to detailed pages.
Credentials and publications
A biography, professional memberships and a publications section linking to peer-reviewed work show the expertise behind the practice.
Online booking and video consultations
Appointment booking is available throughout the site, with a video consultation option for patients who cannot travel.
Pricing and finance
A pricing page and a finance calculator help patients understand the cost before they enquire.
Articles and video
Articles and a video section of interviews and eye care tips answer common questions.
Patient feedback
Testimonials link through to independent patient reviews.